In 1995, he established a full-fledged trading representation of the world's number one ski brand, FISCHER, by creating the subsidiary "Fischer Ski & Tennis" in Russia and becoming its general director. The company attained a leading market position in 9 years, with tens of millions of euros in turnover, a team of about 80 people, and a powerful distribution network.

In 2004, Werner Schneider participated in the launch of the SPORTLAND chain of sports stores. Also, in 2004, he headed and began building the Russian representation of the international corporation AMER SPORTS, which owns such major sports brands as SALOMON, ATOMIC, WILSON, and others. By 2011, under Werner Schneider's leadership, AMER SPORTS had become a strong team that ensured the creation of a powerful distribution network, logistics, and financial infrastructure in Russia. Over 7 years, Werner Schneider and his team managed to create a profitable, growing business, significantly increasing turnover, market share, and establishing strong positions for the company's brands in the Russian market.

After 2011, Werner Schneider began working as an independent distribution consultant for sports and active lifestyle brands in Russia and EAEU. In particular, from 2013 to 2019, he helped develop the wholesale sales structure of the cult brand JACK WOLFSKIN, creating a team of sales representatives and ensuring reliable distribution of the brand throughout the country, while increasing sales volumes several times over.

In 2012, Werner Schneider founded his own company, which combines various projects for the distribution of international brands in Russia and EAEU.

Currently, SCHNEIDER Sporting Goods Distribution (Isi Safe Rus LLC) actively works with many international sports brands, such as MALOJA, HOLMENKOL, EISBÄR, KÄSTLE, SHRED, SEIZ, and others.

The company serves as the "missing link" connecting the product and marketing expertise of global manufacturers of high-quality goods with the distribution system of the Russian and EAEU markets.

Our team knows how to work with local retail, from large federal networks to individual entrepreneurs in the regions. They anticipate necessary risks and conduct business planning with ample time reserves.

The company provides comprehensive support in developing and implementing distribution and marketing strategies for its clients.

SCHNEIDER Sporting Goods Distribution (Isi Safe Rus LLC) is a long-term, reliable partner for both international companies and local retail organizations. We are interested in making cooperation mutually beneficial, building a reliable retail network, and expanding the regional presence of represented brands throughout Russia and beyond.